The Story is the Strategy

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(or, how to give bad news)
Nicholas Lembo
1
Or, an accidental lesson in writing a brand vision
Patrick Thomas
or, 280 characters to clarity
Nicholas Lembo
or, a tale of too much authenticity
Nicholas Lembo
I’d like to ask two favors this week. First, if you enjoy the post and the newsletter — why not forward to a friend who you think may also like it…
Nicholas Lembo
1
How our stories compound into something bigger
Nicholas Lembo
Please welcome the panel As we inch towards normalcy, events are coming back. Concerts and sports are starting up and conferences aren’t far behind. The…
Nicholas Lembo
1
In a world where attention is in short supply and spread very thinly (e.g. Slack to email to Reddit to Whatsapp), you have to know how to cut through…
Patrick Thomas
1
A primer on how - and why - to write authentically
Nicholas Lembo
3
We all know the proverb “too many cooks spoil the broth.” This most definitely applies to writing. It’s difficult to produce something focused and clear…
Patrick Thomas
1
Words to see or words to hear?
Nicholas Lembo
1
Despite my strongest protestations, most of my coworkers would say I’m not that funny. But whether you think of yourself as an undiscovered comedian or…
Nicholas Lembo
1
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