The Story is the Strategy

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(or, how to give bad news)
Nicholas Lembo
Or, an accidental lesson in writing a brand vision
Patrick Thomas

October 2021

or, 280 characters to clarity
Nicholas Lembo
or, a tale of too much authenticity
Nicholas Lembo

August 2021

I’d like to ask two favors this week. First, if you enjoy the post and the newsletter — why not forward to a friend who you think may also like it…
Nicholas Lembo
How our stories compound into something bigger
Nicholas Lembo

July 2021

Please welcome the panel As we inch towards normalcy, events are coming back. Concerts and sports are starting up and conferences aren’t far behind. The…
Nicholas Lembo

June 2021

In a world where attention is in short supply and spread very thinly (e.g. Slack to email to Reddit to Whatsapp), you have to know how to cut through…
Patrick Thomas
A primer on how - and why - to write authentically
Nicholas Lembo

May 2021

We all know the proverb “too many cooks spoil the broth.” This most definitely applies to writing. It’s difficult to produce something focused and clear…
Patrick Thomas
Words to see or words to hear?
Nicholas Lembo

April 2021

Despite my strongest protestations, most of my coworkers would say I’m not that funny. But whether you think of yourself as an undiscovered comedian or…
Nicholas Lembo
© 2023 Patrick Thomas
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