Archive - The Story is the Strategy

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(or, how to give bad news)

Nov 26

Or, an accidental lesson in writing a brand vision

Nov 19

or, 280 characters to clarity

Oct 22

or, a tale of too much authenticity

Oct 14

I’d like to ask two favors this week. First, if you enjoy the post and the newsletter — why not forward to a friend who you think may also like it? Sec…

Aug 27

How our stories compound into something bigger

Aug 19

Please welcome the panel As we inch towards normalcy, events are coming back. Concerts and sports are starting up and conferences aren’t far behind. Th…

Jul 7

In a world where attention is in short supply and spread very thinly (e.g. Slack to email to Reddit to Whatsapp), you have to know how to cut through t…

Jun 25

A primer on how - and why - to write authentically

Jun 17

We all know the proverb “too many cooks spoil the broth.” This most definitely applies to writing. It’s difficult to produce something focused and clea…

May 21

Words to see or words to hear?

May 11

Despite my strongest protestations, most of my coworkers would say I’m not that funny. But whether you think of yourself as an undiscovered comedian or…

Apr 27

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