The Story is the Strategy

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Let’s talk about inflation
(or, how to give bad news)
 • 
Nicholas Lembo
gm to GM
Or, an accidental lesson in writing a brand vision
 • 
Patrick Thomas
October 2021
Tweeting your way into the news
or, 280 characters to clarity
 • 
Nicholas Lembo
Reading the room
or, a tale of too much authenticity
 • 
Nicholas Lembo
August 2021
How to think like a CEO
I’d like to ask two favors this week. First, if you enjoy the post and the newsletter — why not forward to a friend who you think may also like it…
 • 
Nicholas Lembo
Build me a narrative
How our stories compound into something bigger
 • 
Nicholas Lembo
July 2021
June 2021
Getting people to pay attention
In a world where attention is in short supply and spread very thinly (e.g. Slack to email to Reddit to Whatsapp), you have to know how to cut through…
 • 
Patrick Thomas
Finding your voice
A primer on how - and why - to write authentically
 • 
Nicholas Lembo
May 2021
How to write with too many cooks
We all know the proverb “too many cooks spoil the broth.” This most definitely applies to writing. It’s difficult to produce something focused and clear…
 • 
Patrick Thomas
All eyes and ears
Words to see or words to hear?
 • 
Nicholas Lembo
April 2021
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