The Story is the Strategy

Let’s talk about inflation

(or, how to give bad news)

Nov 26, 2021 •

Nicholas Lembo

gm to GM

Or, an accidental lesson in writing a brand vision

Nov 19, 2021 •

Patrick Thomas

Tweeting your way into the news

or, 280 characters to clarity

Oct 22, 2021 •

Nicholas Lembo

Reading the room

or, a tale of too much authenticity

Oct 14, 2021 •

Nicholas Lembo

How to think like a CEO

I’d like to ask two favors this week. First, if you enjoy the post and the newsletter — why not forward to a friend who you think may also like it…

Aug 27, 2021 •

Nicholas Lembo

Build me a narrative

How our stories compound into something bigger

Aug 19, 2021 •

Nicholas Lembo

How to prep for your first panel back in the real world

Please welcome the panel As we inch towards normalcy, events are coming back. Concerts and sports are starting up and conferences aren’t far behind. The…

Jul 7, 2021 •

Nicholas Lembo

Getting people to pay attention

In a world where attention is in short supply and spread very thinly (e.g. Slack to email to Reddit to Whatsapp), you have to know how to cut through…

Jun 25, 2021 •

Patrick Thomas

The Story is the Strategy

Become a much better communicator at work. Learn the fundamentals, explore real-world examples, and make fast progress with free one-on-one coaching. From Google's Head of Marketing Comms in EMEA and Transferwise's Head of Americas Growth.

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